The New York Times contacted me with a fun challenge: design an icon for a new Crossword Blog, launching this month on their website.
This is a small sample of the sketches I did for the final icon. It was a process where I learned a lot about the various habits of the crossword obsessed. One example would be the proverbial Crossword Moment, reflected in some of the conjuring concepts. We settled on a kind of coat of arms. The final icon reflects one of the fundamental crossword litmus tests: Pen or Pencil?