Wednesday, April 29, 2009
Making Yuko jealous...
A great project landed on my desk a few weeks back, the cover for the United Airlines in-flight magazine Hemispheres. Most artist are aware of United Airlines' incredible visual identity and advertising over the past few years. It is wonderful to work for a company who decided that a humungous panda in the ocean was a great way to tell a story about visiting San Diego.
Travel pieces are tough in an editorial context because many times the article has much more to do with a vibe and less of a clear conceptual thesis. So, all of my ideas were focused around the beach and surf culture of souther california.